Trendcarpet

FEWER CHECKOUT DROP-OFFS AND STRONG GROWTH WITH QLIRO

When the entire business happens online, the checkout becomes a defining part of the customer experience. Trendcarpet chose Qliro as their Nordic payment partner in spring 2026 and quickly saw a difference in both the numbers and in the team’s day-to-day work. We sat down with Pontus Lind, CEO of Trendcarpet, to hear more about the journey.
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Resultat

  • 0PP

    (percentage points) fewer checkout drop-offs

  • 0%

    growth in the Nordics

About Trendcarpet

Trendcarpet was founded in Gothenburg in 2009 and has since grown into an international e-commerce player serving customers across many European markets. The company is part of CaMa Gruppen, within the publicly listed e-commerce group Online Brands Nordic.

With one of the market’s broadest ranges of rugs, Trendcarpet aims to make it easy for customers to find the right rug at the right price. By combining a wide selection of styles, materials, and sizes with strong value and an easy shopping experience, the company has become a growing player in European e-commerce. The ambition is to make buying rugs online just as easy and trustworthy, no matter where the customer is.

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THE CHALLENGE – A GROWING BUSINESS NEEDS MORE

When a company grows fast and sets its sights high, the demands on the overall experience grow with it. Every step in the customer journey carries more weight. Trendcarpet’s previous payment solution worked, but there was room to improve the customer experience and simplify the tools for the team behind it.

It was time to find a solution that was more flexible, could scale across the Nordic markets, and grow in step with Trendcarpet’s ambitions.

THE SOLUTION – FROM CHECKOUT PROVIDER TO LONG-TERM PARTNERSHIP

When the choice fell on Qliro as the new Nordic payment partner, several factors weighed in. From the very first conversation, there was a clear willingness to build a partnership rather than simply be a supplier. Qliro was also recommended by others in the industry who had positive checkout experiences, which made the decision easier.

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After a fast and close integration between the teams, Trendcarpet went live with Qliro in March 2026. The payment experience immediately felt smarter and more consistent, and the team finally had reporting and tools that fit how they actually work.

For Pontus, the difference goes beyond the product itself.

"For me, it's the simplicity across the entire partnership with Qliro that stands out. Everything connects, all the way from the customer journey to the partner dialogue and the work in the back-end.”

THE RESULT – MORE COMPLETED PURCHASES AND A STRONGER GROWTH CURVE

After switching to Qliro, the checkout changed noticeably. Abandonment rate dropped, meaning fewer abandoned carts and more customers completing their purchase. For Trendcarpet, this clearly signaled that the payment experience had moved in the right direction.

At the same time, the Nordic business kept growing. In the first months with Qliro, both transactions and total sales increased compared to the same period last year. For Trendcarpet, this further confirmed that a smarter payment flow can make a real difference in business performance.

  • 7 percentage points fewer checkout drop-offs: In the first month with Qliro, abandonment rate dropped notably across the Nordics compared to the same period last year.

  • Over 20% growth in the Nordics: Between May and September 2026, Trendcarpet grew by 21,7%.

The numbers show a positive development, but for Trendcarpet, the results are just as much about what happens behind the scenes. With an easier customer purchase journey and better tools for the team, Trendcarpet has a stronger foundation to keep growing.

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"I'm really looking forward to continuing to develop the business together with Qliro, where we keep making the flow a little smarter for the customer. The fact that the numbers have moved in the right direction so quickly, both in completed purchases and growth, shows that we're on the right path.

– Pontus Lind, CEO of Trendcarpet

THE FUTURE – A PARTNERSHIP FOR CONTINUED GROWTH

The Nordics account for around 45% of Trendcarpet’s revenue, and with strong momentum, the focus ahead is on making the Nordic shopping experience even better. Together, Trendcarpet and Qliro continue developing the checkout, with the flexibility to add new features and integrations where they add the most value.

With the Nordics as a strong foundation, Trendcarpet’s vision reaches further, with continued expansion into more European markets. The goal is a checkout that only gets easier over time, so more customers can find the rug that makes a house feel a little more like home.

SMARTER CHECKOUT, STRONGER BUSINESS

For Trendcarpet, moving to Qliro has been about more than a new checkout solution for the Nordics. It’s about partnering long-term to create a shopping experience that feels as easy for the customer as it does for the team, and about building a strong foundation for continued growth.