About Västerbottenssåpa
Porobic Group invests in e-commerce-driven brands such as Västerbottenssåpa and Mockberg. Västerbottenssåpa was founded on the principle of reusing available raw materials-a philosophy driven by founders Sara and Magnus Idenfors for over a decade. In 2024, the group reached over SEK 60 million in revenue and connected with 150,000 Swedish households. The goal for 2025 is to nearly triple that reach and approach half a million households.
The Challenge
Porobic Group continuously works to improve margins across its portfolio companies, with conversion rate being a key lever. When analyzing the checkout solution, the team identified issues with support accessibility and a lack of personal contact with the previous payment provider. An ineffective AI-based support system often complicated the customer journey during critical steps.
The Solution
- Switch to Qliro Checkout: The decision to switch to Qliro was driven by a desire to reduce cart abandonment. The result was an immediate conversion uplift of up to 25%, which stabilized over time to a solid 22%.
- Stronger partnership: Porobic Group highlights the close collaboration with Qliro – a genuine sense of teamwork with a shared objective: increasing conversions and creating more satisfied customers.
- Seamless Shopify integration: Initially, some effort was required to fine-tune the integration, as Porobic Group was one of Qliro’s first customers on the Shopify platform. Today, the solution is considered nearly plug-and-play thanks to Qliro’s responsiveness and proactive support.
The Results
After switching to Qliro, cart abandonment significantly decreased. The initial 25% boost in conversion resulted in a sustained improvement of 22%.
The Future
Västerbottenssåpa has ambitious growth goals. In 2025, they aim to reach up to half a million Swedish households, supported by Qliro as their continued checkout partner.