THE CHALLENGE – FINDING A PARTNER FOR THE BIGGER PICTURE
Over the years, SmartaSaker has seen payments evolve from being purely transactional into an important part of the overall customer experience. As customer behaviors and expectations continued to evolve, it became increasingly important for the checkout experience to feel smart, simple, and thoughtfully designed. After all, customer experience has always been central to SmartaSaker, both in-store and online.
These changes led SmartaSaker to review and simplify the customer journey. Previous checkout solutions created additional steps across different flows, resulting in a less seamless experience for customers. At the same time, it became clear that they wanted to work more closely with a partner that focuses on more than just the transaction itself, someone genuinely interested in the broader business and in how the customer experience can continue to evolve together over time.
For SmartaSaker, choosing a payment partner therefore became about more than just functionality. Just like the products in their assortment, quality, innovation, creativity, and a close partnership became decisive factors.
THE SOLUTION – A MODERN SHOPPING EXPERIENCE BUILT TOGETHER
In April 2025, SmartaSaker went live with Qliro together with Askås as their platform partner, with the goal of creating a smarter and more seamless shopping experience for customers across the Nordics.
At the same time, the close collaboration and shared view on customer experience became an important part of the partnership. From the very beginning, the dialogue between the teams has been about more than just transactions and checkout, with a shared focus on continuously developing the entire customer experience and creating value for the business as a whole. With all relevant and most requested payment methods in place early on, SmartaSaker has been able to continue evolving the shopping experience in line with both customer and market expectations.
“We wanted to work with someone
who truly focuses on making the payment experience really great and who shares our view on building long term value for customers. For us, it’s about more than just transactions, it’s about a close partnership with a genuine interest in the broader business and a creativity that makes the collaboration both valuable and exciting,” says Ella Stemme, CEO and Co-founder, SmartaSaker.
THE RESULT – A SMARTER SHOPPING EXPERIENCE FOR THE ENTIRE BUSINESS
Since going live with Qliro, SmartaSaker has focused on developing a more seamless and customer centric shopping journey for customers across the Nordics.
The partnership has already contributed to several clear improvements:
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A close and forward leaning partnership: Through a responsive and creative collaboration, the teams continuously work to develop both the customer experience and the business based on SmartaSaker’s needs.
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A smarter and more seamless customer journey: The checkout experience has been simplified to create fewer steps and a more seamless experience regardless of payment method.
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Payments tailored for the Nordics: With relevant and locally adapted payment methods in place early on, SmartaSaker has been able to meet customer expectations for flexible payments across the Nordic markets.
