The Challenge
Pen Store has always set the bar high, especially in the customer journey and shopping experience. With a constant drive to evolve and improve, the team took a close look at their setup to ensure every part of the chain could support the next step in their growth journey.
Their goal was to build a more scalable and efficient checkout that could handle high transaction volumes, simplify administration, and work seamlessly across multiple markets – both in the Nordics and the rest of Europe.
The Solution
For Pen Store, the bigger picture mattered. They wanted a long-term partner and a solution that could deliver both technical reliability and room to grow. That’s what set the foundation for their partnership with Qliro.
Qliro’s checkout was seamlessly integrated with Pen Store’s e-commerce platform, Askås, creating a future-proof and flexible setup that supports their continued expansion across the Nordics and into new international markets.
”As we reviewed our needs for the future, it became clear how important it was to have a payment partner that could grow with us and stay with us for the long run. A stable solution with modern payment options – backed by a dedicated team that shares our ambition – was absolutely essential."
– Jacob Bergström, CEO, Pen Store.
The Result
Since switching to Qliro, Pen Store has seen substantial improvements in efficiency, performance, and customer experience. Together, we're creating a stable, seamless journey from start to finish.
- Stability & happy customers: The checkout now runs seamlessly with no friction, and the share of Pay Later purchases has increased, which is a clear signal that the flow works precisely as it should.
- More efficient operations: By consolidating all payments with a single partner, Pen Store has simplified its administrative processes. The new B2B flow, powered by Two, has also been a great fit, receiving positive customer feedback.
- Strong conversion: Conversion has improved and remained high compared to their previous setup, which has played an important role in supporting Pen Store’s continued growth.
