THE CHALLENGE – BRINGING STRUCTURE TO A GROWING AND COMPLEX BUSINESS
As Pet Pawr Group expanded and the business became increasingly complex, new demands emerged regarding how the organization should be structured and operated. In a category with tight margins, growth alone is not enough. Every part of the business needs to run efficiently to create long-term profitability. For Pet Pawr Group, the challenge was about bringing everything together. Creating clear structure and positioning for each brand, while ensuring a consistent experience across customer journeys and sales channels across every market.
THE SOLUTION – FROM PAYMENT PROVIDER TO STRATEGIC PARTNER
In other words, this was not just about replacing a payment solution. It was about finding a partner that could contribute financially, technically, and operationally.
To meet the growing demands of the business, Pet Pawr Group needed to rethink the full setup, from customer experience to how each step in the checkout contributes to overall business performance. After a thorough evaluation, the group chose to consolidate its payment setup into a more unified solution together with Qliro. The brands went live throughout 2025, in close integration with partners like Norce, with a strong focus on building a scalable setup across brands and markets.
”For us, Qliro is not just a payment solution, but a partner that works closely with us over time. We test, iterate, and optimize together. That close collaboration has truly stood out to us and made it possible to keep moving the business forward at a high pace.”
– Martin Magnusson Svalin, CMO, Pet Pawr Group.
THE RESULT – FROM COMPLEXITY TO A MORE EFFICIENT AND SCALABLE BUSINESS
Since integrating Qliro, Pet Pawr Group operates more consistently across the group, with improved efficiency, easier scaling, and streamlined customer experiences, driving business growth.
The partnership has improved the business on several levels:
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Close collaboration and continuous optimization: The teams work together to monitor customer behavior, test improvements, and continually increase conversion rates.
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A unified checkout experience: With a strong focus on creating a smooth and consistent customer experience, the teams continuously refine the checkout journey. One example is the Ingrid integration at ZOO.se, which brought shipping and payment together into a single step, significantly reducing drop-offs.
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A scalable structure across the business: A shared setup makes it easier to work consistently across all brands, while creating the flexibility to keep growing with local relevance in each market.
Collaboration was key during Dyrekassen's complex transition. The existing customer base migrated to a new site and payment setup.
“When we launched Dyrekassen, we were facing a major transition where an existing customer base needed to move to both a new site and a new payment setup. In a situation like that, the demands are high. Thanks to strong commitment and close collaboration with Qliro, we successfully brought a large share of the customer base with us in line with our goals. That is the kind of close partnership that makes a real difference.”
– Martin Magnusson Svalin, CMO, Pet Pawr Group.
This shows how close collaboration improves both customer experience and business.
