About Parfym.se
Parfym.se is one of the largest beauty e-retailers in the Nordics. They had long relied on traditional and manual methods for product recommendations in order to increase the average order value.
The Challenge
They wanted to find a more effective method of delivering more accurate product recommendations to their customers to boost both conversion rates and order value, and explored various alternatives.
The Solution
Sift Lab is an AI platform and one of Sweden’s leading providers of personalized AI solutions for e-commerce. By implementing Sift Lab’s solution within Qliro’s customer-optimized checkout, which includes a unique upsell/sales module, Parfym.se achieved significantly better results.
Getting started with Sift Lab’s solution in combination with Qliro’s payment solution was a simple process. After synchronizing order data with Sift Lab, accurate and AI-generated product recommendations could be sent to Qliro’s upsell module at checkout.
The implementation of intelligent product recommendations showed immediate positive results. In just a few days, the upsell conversion rate increased from 1.2% to 2.6%, which corresponds to a 117% increase.
But the effort extends beyond just increasing conversion – it’s also about creating a superior customer experience and building stronger loyalty toward Parfym.se.
The Results
“Our partnership with Qliro and Sift Lab has shown clear commercial synergies. Through business development and optimization of the checkout process, we’ve increased upsell sales by 100 percent in a short time, driven by AI personalization and Qliro’s checkout solution with built-in upsell technology. The technology has not only improved our gross margin but also compensated for costs. Since the final customer interaction occurs at the checkout, it is crucial to offer a seamless and customized customer experience in order to maximize the order value,” says Jonas Häggqvist, CEO of Parfym.se.
