About LYKO
Lyko is one of the Nordic region’s leading beauty e-commerce companies, offering over 65,000 products from more than 1,000 brands. With a state-of-the-art warehouse capable of handling 100,000 orders per day, Lyko delivers the widest beauty assortment on the market.
The Challenge
“We continuously explore how to best optimize the customer experience. We believe in minimizing friction while maintaining strong motivation throughout the purchase. It’s all about carefully balancing offering all imaginable options without compromising on simplicity,” says André Ihlar.
He further notes that many companies have become increasingly aware of the critical role the payment solution plays in the customer journey. In a digital world where e-commerce competition intensifies, a smooth payment process becomes a value-creating part of the customer journey.
The Solution
An example of how Lyko optimized the customer experience is their pioneering implementation of an Upsell functionality in the checkout. The feature was developed together with Qliro and offers dynamic post-purchase deals on the “thank you page,” which can easily be added to the order.
Another appreciated feature co-developed with Qliro is express shipping management integrated directly in the checkout. This service allows Lyko to prioritize shipments based on customer urgency, making it beneficial for both Lyko and their customers.
The Results
As a result of the collaboration and the Upsell solution in the checkout, Lyko increased its order value by 15%. “Both the implementation and the dialogue with Qliro have worked very well. In fact, Upsell has given us the best of both worlds: we’ve seen clear evidence that it has increased average order value – and that it’s appreciated by customers,” says André Ihlar.
The Future
The combination of understanding the customer journey and scaling the business is something Lyko shares with Qliro, which was also the main reason for switching payment partners to Qliro.
“We’re evolving and growing together. Qliro is a flexible business partner with a smooth payment solution. We highly recommend Qliro to other online retailers,” concludes André Ihlar.
