Knatteplock

Scaling with Control – How Knatteplock strengthens its business with Qliro

Knatteplock has grown significantly since its launch and continues to expand rapidly. As traffic and transactions increase, the payment solution becomes critical to keeping the business running smart at the same speed.
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About Knatteplock

When Elin Oresten became a parent, she grew curious about how children could get a safe and joyful start to their food journey. When she began sharing her experiences with finger foods for babies on social media, the response was far greater than expected. More and more parents discovered the account, asked questions, and shared their own experiences. The engagement quickly grew into something bigger, focusing on supporting children’s development and on building a positive, curious relationship with food from the very beginning.

That’s how Knatteplock was born, with children’s joy of food at its core and an offering that combines knowledge, community, and carefully selected products. Today, Knatteplock is an established brand with both an e-commerce business and a presence in Swedish grocery retail. Their books and educational materials are recommended by child health clinics and midwives, while the company continues to expand across the Nordics.

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The Challenge

As Knatteplock’s growth accelerated, Sebastian Oresten, co-founder and Head of Business Development, took a close look at how the payment solution affected the business. As volumes increased and the business expanded into new markets, demand grew across several areas, including financial controls, accounting, conversion, and fast, responsive support.

It became clear that the setup needed to be better aligned with the business and scalable for the long term. The payment solution could not become a bottleneck for an organization moving forward at high speed.

The Solution

After reviewing different alternatives and collecting references, Knatteplock chose Qliro. In spring 2025, Knatteplock went live with the payment solution in its Shopify store, becoming one of the first merchants to use the new Qliro and Shopify integration.

What mattered most was the simplicity of the financial setup and the availability of a partner who could provide fast, knowledgeable support. With consolidated fee invoicing, accounting becomes more structured, and whenever questions arise, help is always close at hand.

The Result

Switching to Qliro has enabled Knatteplock to continue scaling without compromising performance, while allowing the team to focus even more on their mission of bringing joy to children’s food journeys.

The impact is clearly visible across several parts of the business:

  • Accounting is more efficient, and fee management is clearer: Fees are now invoiced together, rather than deducted from each payout. This has simplified accounting and clarified the financial overview.
  • Support is personal and knowledgeable: When questions arise, Knatteplock has access to responsive and knowledgeable support who understands the business, act quickly, and genuinely care.
  • Stronger conversion while scaling: Conversion rates have remained strong, even as Knatteplock’s traffic has nearly doubled since the switch.
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“When you grow at a rapid pace, your payment solution can’t take focus away from the business. With Qliro, we’ve gained better control over our fees through consolidated invoicing, and, together with strong conversion, it's giving us better results and a smarter way of working. At the same time, we now have fast, knowledgeable, and personal support, and a team that genuinely cares and works with us as we continue to grow.”

– Sebastian Oresten, co-founder and Head of Business Development, Knatteplock.

The Future

With a strong community and a clear ambition, Knatteplock continues to move forward at a rapid pace. The company is now investing in new product categories and strengthening its presence across the Nordics, with its expansion into Norway already well underway. In connection with the Norwegian launch, Qliro became a natural choice. Thanks to Qliro’s established presence in Norway and ready-made agreements for local payment methods such as Vipps, Knatteplock was able to get up and running in the Norwegian market quickly and efficiently.

With the payment solution in place, the team can focus fully on developing its product offering, deepening the relationship with its community, and continuing its Nordic expansion. For Knatteplock, the goal remains the same as from the very beginning. To keep driving the baby food revolution forward and bring more joy around food to even more children.

Ready to take control of your growth journey?

When the foundation is in place, you can focus fully on your business and the next phase of growth. Follow Knatteplock’s example and make sure you have a payment partner who truly aligns with your ambitions.

If you’re curious about Knatteplock and their baby food revolution, you can learn more on their website.

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