About Bangerhead
Bangerhead has evolved from an online shop focused on hair care into a beauty empire that also includes skincare, makeup, fragrance, and styling. The company operates in the Nordics, Poland, the Netherlands, and Belgium.
In 2008, the first e-commerce transaction was made. When Marc Palmefjord became CEO of Bangerhead nine years later, the company had a turnover of approximately SEK 70 million. Today, that figure has risen to SEK 500 million.
"Things have moved quickly. We've focused heavily on growing profitably and on how we run the business", says Marc Palmefjord, CEO of Bangerhead.
The Challenge
For Marc, customer experience is everything.
"Our goal is for the customer to return, so they must feel well taken care of throughout the entire journey. Checkout is one of the most important steps in that journey. It needs to be user-friendly, optimized, and aligned with customer expectations."
The Solution
Bangerhead therefore chose Qliro Checkout as their payment solution. The checkout makes it easy for customers to pay, leading to more completed purchases and satisfied customers who gladly return for more.
Quick identification, flexible shipping options, and a wide selection of payment methods are some of the elements that create a seamless customer journey. A popular payment option in Qliro Checkout is direct payment via Trustly Payment.
"We were one of Qliro’s first customers and believe the service is constantly evolving. Qliro is cutting-edge in the market today. Both Qliro and Trustly are on the ball and pushing development forward. That’s incredibly valuable for us as a retailer – but even more so for our customers."
The Results
Besides being appreciated by customers, the payment solution must also drive conversions.
"Thanks to Qliro’s conversion-boosting measures, such as pre-scoring and popular payment methods, Bangerhead’s conversion rate has increased by 4.51%", says Marc.
Trustly Payment has contributed to this conversion increase. By offering secure direct payments from the customer's bank account, the payment process takes only a few seconds – reducing cart abandonment and resulting in a conversion rate of up to 96%. Marc Palmefjord also highlights Qliro’s unique upsell functionality within Qliro Checkout, which allows customers to add recommended items after completing their purchase, thereby increasing average order value.
"Qliro continuously optimizes their solutions, and we have the opportunity to select the most effective payment methods. Customers also expect things to move quickly, and Trustly has simplified the process to make purchases even faster."
The Future
For Bangerhead’s growth journey, having a stable partner who understands their business and challenges has also been crucial.
"It’s most important that the product is great, but there also needs to be a partner who is accessible and with whom we can work closely. A partner who understands the commercial side of the business. We appreciate that we can work closely with Qliro and that they know us well. We want to create a positive sentiment around beauty and continue to grow and establish our position as a leading European beauty group."
The vision is to become the leading retailer of hair and beauty products across all of Europe.
